![]() ![]() ![]() The Voices were quick to explain that their business was just getting off the ground and that they had a lot of debt, so they needed the extra $50K. Robert Herjavec, who was on Shark Tank at the time, offered them $200,000 in exchange for 15% of the business in return for agreeing not to bid higher than $200K. It’s quite unusual to see the Sharks execute a transaction with so little equity. This is a rather stringent request on a show like this. In exchange for 5% of the firm, the pair was asking for $150,000 on Shark Tank. The Sharks agreed that Aura Bora is fantastic after they had a chance to try it. Paul and Maddie claimed that their drink was a delectable combination of herbs, fruits, and vegetation. Aura Bora’s sparkling water is non- GMO, vegan, gluten-free, kosher, and has no artificial sweeteners. ![]() They knew that in order to get the sharks’ attention, they needed to have a solid business plan and product. They had done their homework and their firm was already making progress. The husband and wife entrepreneur team Paul and Maddie Voge came on the show with a proposal that the Sharks couldn’t refuse, ready to give them an opportunity they wouldn’t pass up. The U.S.Īura Bora products are now available in a range of flavors, including but not limited by: On the market, there are several sparkling water brands, but none of them have calories, sugar, or salt and have no artificial flavor.Īura Bora makes items using plant-derived fruit and flavor, and currently, this firm is producing its own goods in a variety of tastes. and KeHe, two of the country’s leading organic food wholesalers and distributors.Aura Bora is a bottled water company based in the United States that creates fruit-based sparkling beverages. It is also distributed by United Natural Foods, Inc. It is sold by local distributors in Colorado and Northern California. Since its official launch in January 2020, the brand has been expanding at an astonishing speed. She brought in elements from nature, including owls, crocodiles, porcupines, sloths, and chameleons materialized as quirky illustrations on the can cover. Its unprecedented look is credited to a partnership with creative agency Moxie Sozo.Ĭo-Founder and Creative Director, Madeleine Voge, is the woman behind its articulate packaging. Apart from its appeal of being both healthy and palatable, Aura Bora has also been successful in its branding. Every 12-count single flavor pack and other variety packs are available for $30 with free shipping. Aura Bora can also be purchased in bulk from their website. There are over 300 natural retailers across the country selling the product. Aura Bora’s five varieties can be bought at select retailers, and its price range hangs between $1.99 to $2.29 per 12 fl oz can. It is made up of Non-GMO components that create an authentic experience for consumers. Aura Bora is also healthy because of its sugar-free, calorie-free, and sodium-free properties. The first five flavors include Cactus Rose, Lavender Cucumber, Peppermint Watermelon, Basil Berry, and Lemongrass Coconut. Aura Bora: Where are They Now?Īura Bora is a sparkling water brand that stands out because of its exquisite flavors. Hence, Madeleine, a veteran in art designing, became the Creative Director of Aura Bora. Paul and Madeleine then launched Aura Bora, aiming their brand to essentially reflect their playful approach to life. The brand was significantly praised at the show, which motivated them to commercialize the product. They personally canned 1000 bottles of Aura Bora, which were exhibited. The duo debuted at a trade show towards the end of October 2019. They assembled a fresh yield of herbal extracts and mixed them up with sparkling water, which led to a wide variety of flavors appealing to the palate. Paul and his wife Madeleine began playing with their SodaStream machine and ran several experiments. But his family had always been strictly against soda, which is how he started looking for alternatives. After graduating from UCLA, Paul joined a holding company called Saturn Five that hones and supports other companies.Īt work, he was in the habit of polishing down 8-10 cans of sparkling water per day. During his early years, his endeavors kicked off when he set up a local lemonade shop, auctioned off baseball cards, and sold Christmas trees in his neighborhood. Paul had his gut fixed on becoming an entrepreneur ever since he was a child. Aura Bora: Who Are They and What Do They Do?Īura Bora is a product conceived by Paul Voge and his wife, Madeleine. ![]()
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